Counter Manager
Join Estee Lauder as a Counter Manager, lead your own team, develop business skills, and access excellent training with opportunities for career progression.
What You’ll Do Day-to-Day
As Counter Manager, leading and motivating your sales team is at the heart of the role. You’ll coach staff, develop business plans, and implement creative strategies.
Your responsibilities include hitting sales targets, ensuring top customer service, and running in-store events that boost the brand’s visibility and sales presence.
You will oversee recruitment and retention of new customers, making sure the team delivers the best experience to every shopper that visits your counter.
Operational tasks such as managing stock, keeping displays attractive, and handling administrative duties also feature regularly in your schedule.
Developing your team’s skills and tracking their progress forms a crucial part of daily tasks, fostering strong performance and career growth for everyone involved.
Major Advantages
One of the biggest pros is Estee Lauder’s clear career pathway, giving ambitious individuals a way to move upwards within the beauty industry.
You’ll access comprehensive training programmes focused on customer service, sales performance, and leadership — ideal for anyone wanting to expand their skills.
The position grants accountability and autonomy, letting you run your counter like your own business with full support from a prestigious global company.
A competitive benefits package stands out, rewarding your success and commitment with industry-respected perks.
Estee Lauder embraces diversity and inclusion, creating an environment where everyone’s voice is valued, and people enjoy their work.
Potential Drawbacks
Taking full responsibility for your team and counter can be demanding, especially during peak retail seasons or when sales targets rise sharply.
The pressure to meet consistently high standards in both service and sales means the role requires consistent energy and dedication.
You will need to handle challenging customer interactions with patience and professionalism, which can test your people skills.
Administrative and operational tasks sometimes become repetitive, and demand excellent attention to detail without losing focus on bigger goals.
Those new to leadership may find managing recruitment and staff performance tough initially, so adaptability is essential.
The Verdict
If you have a passion for leading teams and exceeding goals, Estee Lauder’s Counter Manager role is full of potential for career progression.
The position suits individuals who thrive on responsibility, enjoy developing others, and want challenge and reward in equal measure.
Competitive benefits, in-depth training, and a supportive team culture all contribute to a satisfying and promising career move in the beauty industry.
Expect to learn, adapt, and grow your capabilities while working for a globally renowned company with a proven track record of internal development.
For those aiming for leadership in retail beauty, this could be an excellent first step – or a strategic move to accelerate your aspirations.
